Hard lures are typically made from materials like wood, plastic, or metal. They are rigid and often feature realistic designs and paint finishes to mimic natural prey fish. Hard lures are durable and can withstand repeated use and encounters with toothy fish species like pike or barracuda. They are effective for covering large areas of water quickly due to their ability to be cast long distances and retrieved at various speeds. Common types of hard lures include crankbaits, jerkbaits, and topwater lures, each designed to imitate different types of prey behavior such as injured fish or surface-dwelling insects.

Soft lures are typically made from rubber or silicone and have a soft, flexible texture. They often come in the form of worms, grubs, or baitfish imitations. Soft lures have a lifelike feel that can be appealing to fish, especially in situations where fish are more cautious or when a more subtle presentation is needed. They can be rigged with hooks internally or externally, allowing for different swimming actions and hooking possibilities. Soft lures are versatile and can be used effectively for a variety of fishing techniques such as Texas rigging, Carolina rigging, or drop shotting.

Established in 2022, Lureholic has been dedicated to providing affordable premium quality products to anglers globally. From small accessories to all kinds of lures, from fishing hooks to variety of tools, Lureholic is bringing its value to anglers by working with top manufacturers in the fishing industry supply chain. Passion for fishing like addicted, taste of simplicity and best value, supply of premium fishing tackle are the three core values of the Lureholic brand. We are growing steadily and extending our product range.